BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Diamondback Bicycles’ DreamRide Honored with Best Cinematography Award at 5Point Film Festival

Diamondback Bicycles’ DreamRide Honored with Best Cinematography Award at 5Point Film Festival

KENT, Washington (May 2, 2016) — The 5Point Film Festival jury recently awarded Diamondback Bicycles’ film, DreamRide with the “Best Cinematography” award.

DreamRide, produced by Juicy Studios and directed by Ryan Gibb, was created to drive consumer awareness around a new line of mountain bikes featuring the patent-pending Level Link suspension system. In the film, pro rider Mike Hopkins rides the new Catch and Release bikes in beautiful locations around Utah, Nevada, California, Oregon and Washington. The brand video has driven over 600,000 views to date.

“We are creating content intended to inspire more people to ride bikes,” says Steve Westover, marketing director at Diamondback. “DreamRide is one of the best examples of that effort, and we couldn’t be more pleased about the positive response to the film.”

Watch the video at http://www.diamondback.com/level-link.


About Diamondback Bicycles: Born in Camarillo, California, in 1978 and today based in Kent, Washington, Diamondback designs and builds performance bicycles for every rider at every level. With roots in the BMX world, and ongoing innovations in road, triathlon, and full-suspension mountain technologies, Diamondback continues to build a legacy of quality, service, and community. For more about Diamondback Bicycles, visit www.diamondback.com

 

About 5Point Film Festival: Established in 2008, 5Point Adventure Film Festival, a 501(c)3, is on a mission to inspire adventure of all kinds, to connect generations through shared experience, to engage passion with a conscience, and to educate through film. Creating various events, including an annual four-day flagship film festival in Carbondale, CO, regional Festival hubs in Asheville, NC, Bellingham, WA, and Duluth, MN, 5Point continues to deliver a unique film experience by drawing in passionate athletes, artists, filmmakers, films, and the community around short documentary adventure films. 5Point also hosts 1-day On the Road shows in 10-15 cities across the country, facilitates the 5Point Film Fund, and organizes the Dream Project, a student scholarship program for high school students. 

Visit http://www.5pointfilm.org for more information.

 

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