GERBER LAUNCHES CENTER-DRIVE PLUS: NEW MULTI-TOOL IS UPGRADED W/ PREMIUM MATERIALS & FEATURES
PORTLAND, OREGON (January 23rd, 2018) – GERBER, an industry-leading manufacturer of knives and multi-tools, announced today the introduction of the brand-new, elevated version of the category-defining Center-Drive multi-tool – the Center-Drive Plus. The first look at the latest multi-tool comes at SHOT Show 2019 in Las Vegas, Nevada, and will be available at retail and gerbergear.com on January 22, 2019. MSRP for the Center-Drive Plus is $136.00.
“The original Center-Drive was a total market disruptor and best-seller for us right out of the gate,” says Eric Moore, Gerber Product Manager. “The expansion of the Center-Drive lineup is a no-brainer. We took cues from our customers to add the most commonly-requested features like spring-loaded scissors, a partially serrated blade, and an American-made leather sheath to create an even better version of an already hardworking multi-tool.”
Gerber’s Center-Drive multi-tool changed the game, designed for real life and heavy-duty work. New to the Center-Drive Plus version is the addition of spring-loaded scissors, a partially serrated blade, tumble finished tools, and a snap closure leather sheath. The thoughtful one-thumb opening design allows for quick deployment of the three full size tools you depend on most: the pliers, the blade, and the center axis screwdriver.
Pictured: Center-Drive Plus, Bit-Set, and Leather Sheath
Keeping the Center-Drive’s namesake, the 3.2 inch magnetic bit driver opens to align with the center axis of the tool – giving you all the torque and rotation of a traditional screwdriver. The full-size external blade conveniently replaces your everyday pocket knife is now partially serrated. All tools are tumble finished for a sleek, polished look that doesn’t sacrifice performance.
About Gerber: Gerber is a leading global supplier of activity-specific knives, multi-tools, and problem-solving gear. Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information please visit www.gerbergear.com.
NEWS
For Immediate Release
CONTACT:
Doug Stuart, Backbone Media
970-963-4873, ext. 201
doug.stuart@backbonemedia.net
Kylie Williamson, Gerber
Kylie.Williamson@gerbergear.com
