BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Vibram® Finished Goods Appoints New Sales Agency For New England Territory

Vibram, the worldwide leader in high performance soles and creator of the Vibram FiveFingers articulated toe shoe, is pleased to announce its new sales distribution partnership with Matt McClain. McClain will represent Vibram Finished Goods in Vibram’s New England territory.

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“Partnering with Matt gives us the resources to scale up the level of service that we are able to provide our dealers in the Northeast,” explains Chris Melton, director – sales and distribution for Vibram USA. “We believe the partnership will be the ideal blend of experience, skills and resources required to support the dealer needs for Vibram Finished Goods.”

McClain currently represents Pig & Hen and will add Vibram Finished Goods as its second brand to his new agency. McClain’s background features extensive knowledge of specialty retail and experience in the footwear industry including having spent the last seven years serving for several brands at Wolverine Worldwide. He has been a part of both launching and rebuilding brands across various channels of distribution.

McClain will represent Vibram Finished Goods among retailers in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.

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“Our goal is to develop indispensable partnerships with retailers in New England,” states McClain. “We are excited to be working with such an iconic brand as Vibram and look forward to growing the business with our retail partners.”

About Vibram:

Vibram is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world’s greatest climbers and athletes. Vibram soles have gone on to conquer Mt. Everest, K2 and a host of the world’s tallest peaks. Today, the company works with premium brands including Merrrell, Danner, La Sportiva, Lowa, Red Wing, Sperry, Scarpa, The North Face, and many more. Vibram’s Five Finger shoe line is on the cutting-edge of the minimalist footwear trend. Please visit us at www.vibram.com or follow us and our innovative products and services on Facebook, Twitter, Instagram & Pinterest

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