BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Tough Mudder Long Island is Perfect for First-Timers

Tough Mudder Long Island is Perfect for First-Timers

New 5K event joins Classic and Mini Mudder for a day of fun for the whole family

 
Tough Mudder NoLa 2018 - Sunday-2.jpg
 

BROOKLYN, N.Y. – July 11, 2019 –Tough Mudder, the global fitness and active lifestyle brand, is returning to New York with its 2019 Tough Mudder Long Island on July 20-21. For the first time, Tough Mudder Long Island will feature a new 5K distance which is ideal for first-timers who want to replace weekend brunch plans with a wildly fun, collaborative experience that doesn’t require any training.  

“Our 5K distance officially launched earlier this year and it has been a huge hit thus far,” said Rabia Qari, Senior Vice President of Marketing at Tough Mudder, Inc. “It’s a thrilling way to take your weekend to extraordinary new heights – make some friends, make some memories and kick back with a free beer at the end.” 

Tough Mudder Long Island will take place at Old Bethpage Restoration Village, roughly one hour outside New York City. The venue offers expansive fields, densely forested trails and some of the wildest obstacles ever designed – including 10 new obstacles unveiled for 2019. For the first time at Tough Mudder Long Island, a new 5K event will cram 13 unique obstacles into a shorter distance than the original Tough Mudder Classic. The untimed, teamwork-focused event is ideal for first-timers who want to do something new with their weekend. 

Tough Mudder 5K joins Tough Mudder Classic, an 8-10-mile loop of mud-soaked mayhem with 25 best-in-class obstacles and Mini Mudder, a mile-long obstacle course specifically designed for adventure-seeking children. Coupled with a revamped Mudder Village Festival featuring local food, cold beer, live entertainment, lawn games, giveaways and more, the events provide a day of fun for the whole family. 

“Whether you’re diving into your first 5K, returning as a veteran for the Classic, or watching the kids romp around at the Mini Mudder, you’re bound to have an epic day,” continued Qari. “Tough Mudder Long Island is a premier summer event that you don’t want to miss.”  

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About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and competitive (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries including the United States, Canada, United Kingdom and Germany. The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Other NAM sponsorship partners include 3M’s Nexcare™ and ACE™ brands, CELSIUS, Soap & Glory, EveryManJack, Navy Federal Credit Union, Alanic, Chipotle, MuscleTech, Endoca, FitKitchen, CHEWY and Viewsport. UK and Germany partners include Lucozade Sport, Brewdog, Snickers Protein, Toyo Tyres, Black Tower Wine, Burger King, Rawbite, Strandgut and Endoca. For more information visit www.toughmudder.com.

 

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