Suerte Tequila Signs with Backbone Media
BOULDER, Colo. (April 18, 2017) — Suerte, the award-wining tequila maker, is pleased to announce it has signed Backbone Media as its North American public relations agency of record.
Founded by two friends and tequila fans from Boulder and a master distiller in the highlands of Jalisco, Mexico, Suerte offers single-distillery tequilas produced with traditional methods. By slow–roasting and crushing agave with a tahona, Suerte creates four unique tequilas: Blanco, Reposado, Añejo and Extra Añejo.
“Backbone Media has a proven history of introducing niche brands with a compelling story to a broad audience,” said Melyssa Mead, Suerte’s brand director. “There is a huge opportunity to educate consumers on the quality and care originating from our single distillery, and Backbone is well equipped to amplify our vision.”
Suerte has enjoyed consistent growth since it launched in 2012, largely because of the many awards it has earned. From top honors at the consumer-judged SIP Awards to gold medals at San Francisco World Spirits Competition, Suerte has been recognized with more than 48 awards. Online, the brand received Double Gold from TheFiftyBest.com for its Blanco and Añejo, while the Blanco, Reposado and Añejo received The Best of the Best from Tequila.net. Currently sold in 22 states, Suerte plans to further expand its distribution in the next year and to establish the brand as a leading premium spirit.
“Most people have had a negative experience with cheap tequila or associate it with too-sweet margaritas,” said Ian Anderson, Backbone Media PR director and partner. “Suerte is changing that perception as part of a growing trend of premium, artisanal tequila. The brand has great people and passion, and we’re excited to help it grow.”
About Suerte: Founded in 2012 by two friends and tequila fans from Boulder, Colorado, who partnered with a master distiller in the highlands of Jalisco, Mexico, Suerte offers single-distillery tequilas handcrafted with traditional methods. By slow–roasting and crushing agave with a tahona, Suerte creates four award-winning tequilas: Blanco, Reposado, Añejo and Extra Añejo. For more information visit www.drinksuerte.com.
About Backbone Media: Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 19 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado. For more about Backbone Media, visit www.backbonemedia.net.
