Building on its international reputation for safety innovation and design, POC Introduces new helmets, eyewear, technology and body armor for its 2020 cycling collection.
Leading the way for 2020 are two world-first cycling helmets, the Tectal Race SPIN NFC and the Ventral Air SPIN NFC, which include Near Field Communication (NFC) technology to aid user safety and protection by storing a riders medical profile in the helmet, which can communicate for them when they may be unable to.
In addition, POC is proud to unveil a brand new helmet, the Axion SPIN, which has been developed with a host of POC’s innovations, a patent-pending break-away visor system and adds to POC’s extensive range of award-winning trail and mountain bike helmets. Also in the mountain bike collection, the new VPD System Lite Knee and Elbow Pads build on the VPD family of protection with 3D molded VPD and large ventilation channels.
With Aim Clarity and Define Clarity, two completely new models of eyewear developed for road and mountain bike riders, POC is also expanding the range of its performance eyewear which provides unsurpassed levels of visual clarity.
“The Tectal Race SPIN NFC and the Ventral Air SPIN NFC are the first of their kind, no other cycling helmets have the NFC technology integrated and I am delighted that along with the Axion, Aim and Define,” said POC CEO, Jonas Sjögren. “We are continuing to bring new ideas around safety and protection to our users and the industry. We are driven by our safety mission, and with the dedication and enthusiasm of the whole POC team, we are committed to pushing boundaries and be at the vanguard of innovation, safety and product development.”
A leading manufacturer of helmets, eyewear, body armor, apparel and accessories, POC was founded in 2005 in Sweden, with a strong mission to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’, and has received over 60 international awards for technology, innovation and design, including the prestigious Bike industry ‘Brand of the Year’ award.
Product detail and descriptions (highlights)
Tectal Race SPIN NFC and Ventral Air SPIN NFC
The helmet that can speak for you when you can’t. The Tectal Race SPIN NFC has all the safety and performance features of the renowned trail and enduro specific Tectal Race SPIN, and provides added security thanks to the inclusion of a digital NFC Medical ID Chip. With a RECCO reflector included, it’s easier for mountain rescuers to find you. The separate NFC chip can then be easily read, by rescue teams or other riders, simply by holding an NFC-enabled smartphone over the helmet to instantly give rescuers the information they need at the scene, and support them in making the best judgments for treatment in the vital “Golden Hour” immediately after an accident when the correct treatment is essential. The Ventral Air SPIN NFC, which features the same high-performance ventilation and extreme lightweight as the Ventral Air SPIN, also integrates an NFC chip and is ideally suited to a multitude of riding styles, adventure, gravel and road.
Integrating the Near Field Communication (NFC) chip is unique in a cycling helmet and allows the helmet to talk for you and protect you even after an accident as the NFC chip holds your chosen details and medical profile. NFC is a wireless data transfer technology that POC has partnered with the Swedish company, MY ICE INFO AB, to integrate into the Tectal Race SPIN NFC and Ventral Air SPIN NFC helmets. The chip can be uploaded and deleted continuously, requires no battery, or cloud service is virtually weightless and is embedded between the liner and shell to ensure security and readability. It's a world-first for safety and innovation, plus as a now recognized standard from the International alpine rescue association (ICAR), it has a flourishing network and community.
Axion SPIN
Designed for trail and enduro riders, the brand new Axion SPIN is a very lightweight, well-ventilated mountain bike helmet with extended coverage around the temples and at the back of the head for enhanced safety, protection and comfort. Developed with precise channels and vents to control airflow and keep a rider cool in all conditions, the Axion SPIN includes a 360° size adjustment system which also provides a precise, finely tuned fit. The helmet features a fully wrapped unibody shell for improved structural integrity, whilst the patent-pending adjustable breakaway peak works to enhance safety in a crash, as it reduces forces transmitted to the neck. It can also be adjusted to increase protection from the sun, rain and mud or simply to tune into individual rider preference and needs. The Axion SPIN also features POC’s patent-pending silicone pad technology system, SPIN (Shearing Pad INside).
VPD System Lite Knee and Elbow Pads
The Level-1 certified VPD System Lite Knee and Elbow Pads expand the range of the VPD collection within the line. Large ventilation channels and a mesh interior fabric Increase ventilation and optimize moisture management. The reinforced sleeved construction ensures a precise and secure fit.
Aim Clarity
The all-new Aim Clarity sunglasses feature an oversized spherical lens for exceptional coverage and ability to maximize a rider’s field of view. Featuring Clarity lens technology from optical industry leaders Carl Zeiss Vision Sunlens, the lenses control the color spectrum for enhanced contrast and color definition, ensuring sharp vision in any environment and under any conditions. Suitable for all types of road and trail riding, the Aim Clarity sunglasses include temples and an adjustable nose piece of hydrophilic rubber to ensure they always sit firmly in place. The frames are constructed from grilamid to ensure strength, durability whilst maintaining an extremely low weight.
Define Clarity
Created for ride performance the brand new Define Clarity sunglasses epitomize POC’s approach to fusing function and form. Featuring Clarity lens technology, the lenses control the color spectrum for enhanced contrast and color definition when riding MTB or in urban settings, and the lightweight grilamid delivers an extremely lightweight package with enhanced flexibility and durability. Hydrophilic rubber grips on the temples and nose piece ensure that the glasses stay firmly in place, even under intense periods of activity. In addition, the lens shape will allow for corrective optical lenses to be fitted if needed. Designed for use on the trails but equally functional in everyday settings, the Define sunglasses offer a seamless fit with the new Axion SPIN helmet.
POC at Crankworx and Eurobike
POC will present the new Axion SPIN mountain bike helmet and VPD System Lite Knee and Elbow Pads at Crankworx, Whistler and the complete Cycling 2020 collection, including the Tectal Race SPIN NFC, Ventral Air SPIN NFC, Aim Clarity and Define Clarity, at Eurobike from 4-7 September – Hall B3 – booth 402.
Media Kit and images – downloadable images available here
About POC
POC, a leading manufacturer of helmets, eyewear, body armor and apparel, has been awarded more than 60 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’.
About MY ICE INFO AB - https://twiceme.org
Contact
Patrick King
Backbone media
patrick.king@backbonemedia.net