PARK CITY, Utah (January 14, 2019) — With a focus on ventilation, weight savings and protection, POC, a leading manufacturer of ski, snowboarding and cycling helmets, eyewear, apparel and protection, introduces the Ventral Air cycling helmet. The helmet will be raced for the first time by riders from EF Education First at the Tour Down Under, beginning January 15. It will be available to consumers at www.pocsports.com and retailers later this spring.
“With every helmet we design, POC’s objective is to always use science, mixed with our commitment to innovation and Swedish heritage, to maximize a rider’s safety and performance,” said Jonas Sjögren, POC CEO. “Ventral Air is the latest result of our approach; it’s incredibly safe, lightweight and ventilated. It’s perfect for long climbs on hot days.”
Ventral Air’s unique design and performance recently won it the prestigious Design and Innovation Award. Influenced by POC’s successful Octal and Ventral helmets, Ventral Air features precise ventilation ports and internal channels to enhance ventilation at high and low speeds.
The helmet is exceptionally lightweight, 230 grams, yet features a fully wrapped uni-body shell construction for extra security and an EPS liner optimized for balance between weight and safety. The helmet also features POC’s patent pending silicone pad system, SPIN (Shearing Pad INside).
Ventral Air was developed with input and testing from the riders of EF Education First, who will be the first to ride in it at this week’s Tour Down Under. POC has been the helmet and eyewear sponsor of the World Tour team since 2014.
“Success in professional racing is built on performance and the Ventral Air, which is built on the evidence of POC’s tried and tested Octal and Ventral, is another performance leap forward for our team’s riders,” said Jonathan Vaughters, EF Education First CEO. “The hot days and mountain stages of next week’s Tour Down Under will be the ideal proving ground for Ventral Air.”
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About POC: POC is a Swedish company with a strong mission to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. For more information about POC, please visit www.pocsports.com.