BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Haibike Partners with Coastal Racing GNCC Race Team

Haibike Partners with Coastal Racing GNCC Race Team

SIMI VALLEY, Calif. (June 28, 2016) – Haibike, the pioneering German electric bike brand has teamed up with The Coastal Racing team. ATV, UTV and dirt bike team riders will be using Haibike high performance e-bikes at Grand National Cross Country (GNCC) series events.

GNCC Racing is America’s premier off-road racing series featuring ATV, UTV and motorcycle events. GNCC race teams are only permitted to preview a course on foot or on a mountain bike. Now, the Coastal Racing team will have full-suspension, pedal-assisted electric mountain bikes to preview racecourses. 

“Haibike e-bikes are perfect for GNCC course preparation,” said Ken Miner, director of sales for Haibike USA. “By taking advantage of our ePerformance bikes, Coastal Racing riders can potentially cover more of the course prior to the race. This means more terrain intel, which gives the team a competitive advantage.”

“Our riders are excited to use Haibike ePerformance bikes,” said Barry Hawk, Coastal Racing’s team manager and eight-time GNCC champion “These bikes are super fun to ride and offer team members a course simulation that parallels the race experience.”

The Coastal Team will be using a Haibike XDURO AllMtn, that features a Bosch electric motor and 150 mm of front and rear suspension as well as two Haibike XDURO NDUROs that have 180 mm of front and rear suspension.

Coastal Racing debuted their Haibike ePerformance bikes Saturday, June 25, at the GNCC race in Snowshoe, W. Va.

About Haibike: Winora Group CEO Susanne Puello and her husband Felix established Haibike in Germany in 1995, but its roots date back to 1914 when Susanne's great grandfather founded E. Wiener Retail Trading Company, a manufacturer of custom bicycles. Haibike USA, established in 2015, is Haibike's North American subsidiary, exclusively selling the company's popular ePerformance collection of XDURO and SDURO bikes. With superior Bosch and Yamaha drive systems and dynamic inverted motor placement, Haibike's ePerformance bicycles lead the electric bicycle industry.

For more information about Haibike USA, visit www.haibikeusa.com.

Contact:
Amanda Tomkins
Backbone Media
970-963-4873x136
amanda.tomkins@backbonemedia.net

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