BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Stio Charges into Summer with New Jackson Hole Headquarters and Talented Hires

Stio Charges into Summer with New Jackson Hole Headquarters and Talented Hires

JACKSON, Wyo. (June 22, 2016) — Stio, the mountain lifestyle brand, today announced the company’s recent corporate headquarters relocation, which will support business growth and expansion, as well as the addition of five recent hires.

The Jackson Hole-based company moved its headquarters from Wilson, Wyo. to Jackson in order to accommodate its growing staff. The new two-story, 5,500-square-foot facility features an open office plan and group workspaces for expanded product, marketing and operations teams. Located between Jackson Hole Mountain Resort and downtown Jackson’s Snow King Mountain Resort, the new space also provides quick access to local trail networks for running, hiking, mountain biking and skiing. In conjunction with its headquarters expansion, Stio welcomes five new hires to its team: Laura Rainey, merchandise planning manager; Jeb Stuart, sales manager; Rachel Preuit, junior product developer; Danny Holland, producer; and Jenna Mahaffie, graphic designer.

“We are incredibly excited about moving our headquarters to Jackson and what that means for our growth as a company,” said Stio Founder & CEO, Stephen Sullivan. “With an expanded workspace that is far more conducive to creative collaboration, plus the additions to our content, creative and product development teams, Stio is poised to continue its rapid growth and success.”

Rainey joins Stio after merchandise planning stints at Neiman Marcus and Wisteria while Stuart arrives via sales roles at Rossignol and Rocky Mountain Underground (RMU). Prior to joining Stio, Preuit assisted in developing backpacking apparel at Sierra Designs while earning her master’s degree in design and merchandising from Colorado State University. Holland brings project management, digital content production and post-production experience from positions at Brain Farm and Teton Gravity Research, while Mahaffie joins the creative team after design and copywriting roles for Jackson Hole News & Guide, DMOS Collective, Teton Gravity Research and others.

About Stio®
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores in Jackson, Wyoming, and Chicago, Stio® catalogs and the Stio® website: www.stio.com.

Stio Debuts New Winter ‘16 Collection

Stio Debuts New Winter ‘16 Collection