BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Two Time Leadville Trail 100 Run Champion Anton Krupicka Rejoins La Sportiva Ambassador Team

Two Time Leadville Trail 100 Run Champion Anton Krupicka Rejoins La Sportiva Ambassador Team

La Sportiva, makers of the world’s finest mountain products for over 80 years, announces today that Anton Krupicka has rejoined its athlete roster. Known for his commanding wins in the Leadville 100 Trail race and other ultra endurance challenges, Krupicka rejoins the La Sportiva Mountain Running team to further pursue his passion for difficult challenges in the mountains. Anton is looking to move into bigger mountain objectives and to combine his passion for running, climbing, and skiing to create some epic speed linkups in the coming seasons.

“Anton is a true mountain athlete and we’re pleased to welcome him back to the La Sportiva family,” says Jonathan Lantz, president of La Sportiva North America. “He's a natural fit with the La Sportiva program and will serve as the face of not only our Mountain Running footwear and apparel programs, but also represents La Sportiva's commitment to moving quickly and efficiently through mountain terrain. We can’t wait to see what he accomplishes.”

Anton has been running and racing since 1995. He ran his first marathon at 12, competed collegiately at Colorado College and there discovered the joy of long mountain endurance runs. He won his first Leadville 100 in 2006 and hasn't looked back since, setting standards in elite trail racing and long distance mountain running wherever he goes, including winning the Leadville Trail 100 Run twice, owning the 50 mile Trail National Champion title in 2009 and 2010, finishing in 2nd place at the Western States 100 in 2010 and having the car-to-car Fastest Known Time on Gannett Peak in Wyoming (2012). Krupicka also won the Lavaredo Ultra Trail 120K in Italy in 2014.

“I’ve always admired the people and products that make up La Sportiva,” added Krupicka. “I’m delighted to come back to the team and pursue some ambitious challenges in the years ahead, including some FKT attempts that I’m still dreaming up. La Sportiva’s footwear and apparel is top notch and I’m excited to represent the brand in all that I do. “

Effective immediately, Anton will wear La Sportiva footwear and apparel exclusively. For more information, please contact Everett Russell at erussell@sportiva.com.

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