BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Tough Mudder Colorado Unveils 5K Distance and Event for Dogs

Tough Mudder Colorado Unveils 5K Distance and Event for Dogs

Ruff Mudder joins new 5K event, Classic and Mini Mudder for a day of fun for the whole family

 
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BROOKLYN, N.Y. – Aug. 1, 2019 – Tough Mudder, the global fitness and active lifestyle brand, is returning to Colorado with its 2019 Tough Mudder Colorado on August 10-11. The event is offering more than ever, with new distances, a revamped Mudder Village Festival and more partnership activations than ever before.

“Colorado has always been one of our most popular venues, and we’re thrilled to make this year’s event more accessible than ever – for participants and pups alike,” said Rabia Qari, Senior Vice President of Marketing at Tough Mudder, Inc. “We’re unveiling our new 5K distance which is ideal for first timers who want to try out the wildly fun, collaborative experience of a Tough Mudder, without the necessity to train. And who doesn’t love an obstacle course for dogs? Our Ruff Mudder has been a hit all season long, and we’re excited to offer the fun for Colorado canines.”

Tough Mudder Colorado will take place at Sterling Ranch in Littleton, Colorado, roughly 40 minutes south of Denver, offering Rocky Mountain vistas and mud-soaked rolling hills. Sterling Ranch is a 21st century master-planned community providing residents with an innovative and amenity-rich place to call home. For the first time at Tough Mudder Colorado, a new 5K event will cram 13 unique obstacles into a shorter distance than the original Tough Mudder Classic. The untimed, teamwork-focused event is ideal for first-timers who want to do something new with their weekend.

Tough Mudder 5K joins Tough Mudder Classic, an 8-10-mile loop of mud-soaked mayhem with 25 best-in-class obstacles, Mini Mudder, a mile-long obstacle course specifically designed for adventure-seeking children, and the new Ruff Mudder, an event for the toughest of pups. Coupled with a revamped Mudder Village Festival featuring local food, cold beer, live entertainment, lawn games, giveaways and more, the events provide a day of fun for the whole family.

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About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports and active lifestyle brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder, Tough Mudder 5K and Tough Mudder Classic) and competitive (Tougher Mudder, Toughest Mudder and World’s Toughest Mudder) events annually in 10 countries including the United States, Canada, United Kingdom and Germany. The company’s content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Other NAM sponsorship partners include 3M’s Nexcare™ and ACE™ brands, CELSIUS, Soap & Glory, EveryManJack, Navy Federal Credit Union, Alanic, Chipotle, MuscleTech, Endoca, FitKitchen, CHEWY and Viewsport. UK and Germany partners include Lucozade Sport, Brewdog, Snickers Protein, Toyo Tyres, Black Tower Wine, Burger King, Rawbite, Strandgut and Endoca. For more information visit www.toughmudder.com.

Tough Mudder Chicago Returns with New Activations and Event for Pups

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Tough Mudder Promotes President Kyle McLaughlin to CEO

Tough Mudder Promotes President Kyle McLaughlin to CEO