BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Thule introduces its largest Sport & Cargo portfolio expansion to date at Outdoor Retailer Summer Market 2018.

Thule introduces its largest Sport & Cargo portfolio expansion to date at Outdoor Retailer Summer Market 2018.

Thule broadens its Sport & Cargo offering with product launches in Bike Carriers with industry leading carrying capabilities, Cargo Carriers with a new line featuring an award-winning cargo box design, and a Watersport Carrier that can hold different styles of kayaks and SUPs in multiple configurations

Seymour, Conn., July 30, 2018 – With a continued focus on its industry leading Sport & Cargo carriers, Thule is excited to announce the launch of several new carriers for the outdoor enthusiast.  Outdoor Retailer Summer Market 2018 will be the largest introduction to date for the brand with 17 new and updated products added to Thule’s sport & cargo line up.  From bike racks focused on safety and protection for your bike, to versatile cargo boxes and watersport carriers, these new products are the perfect addition for any active lifestyle.

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Bike Carriers:

With a focus on safety and protection for bikes in transport, the entire line of hanging hitch carriers has been updated. A redesigned and refined collection of bike racks include the all new Thule Helium Pro, Thule Apex XT, and Thule Apex XT Swing.   Each carrier now features an industry leading 7” of clearance between each bike, as well as an improved user experience with new ratcheting load straps for securing the bike, alleviating the frustration of broken or missing rubber straps.  These models will all be available March 2019.  

Two new hanging hitch bike racks are also being introduced to the category.  Thule Camber is the ideal combination of durability, features and value, with its convenient tilt function and ratcheting load straps.   While the new Thule Range is specifically designed for the RV market, built to handle the tremendous forces and riggers of a cross-country trip.  Both models will launch in March, 2019.

In addition to the updated hanging hitch bike carrier line-up, a new accessory adapter for converting hitch bike racks is being introduced.  Thule Access is a swing-away adapter allowing for full access to the rear of a vehicle, converting racks like the popular Thule T2 Pro XT into a swing model.  This rack accessory will become available in February, 2019.

Cargo Carriers:

Thule Force XT will replace the existing Thule Force cargo box collection in October 2018.  With exterior design cues from the iF Design Award winning Thule Motion XT, this revamped cargo box line is the ideal blend of form and function.  This new line is perfect for daily use thanks to its tough AeroSkin surface texture and LockKnob for easy access.  While the PowerClick quick-mount system ensures a fast and secure install and removal of the box. Thule Force XT comes in four convenient sizes, from 11 cu ft to 22 cu ft, to fit every adventure and every lifestyle. 

Watersport Carriers:

Thule is introducing two new watersport carriers in 2019.  Thule Hull-a-Port Aero (left) reflects the ease of use and functionality of the existing Thule Hull-a-Port XT, now with a sleek design that seamlessly integrates with Thule roof rack systems.  While the versatile Thule Compass (right) is built with the ability to transport either kayaks or stand-up paddle boards with one system.  With four different configurations and a high load capacity, this multi-water sport rack has you covered.   Both water sport carriers will be available March 2019.

Thule at ORSM18   

These sport & cargo products along with additional categories from Thule debuted at the Outdoor Retailer Summer Market show July 23-26, 2018 in Denver, Colorado.

For more information on the new Thule sport & cargo products or high-resolution images please contact: 
Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com

Phone: +617-435-2014

For more information on Thule products, visit: www.thule.com

About Thule

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for – safely, easily and in style.

Thule designs and manufactures roof racks, bike, water and winter sport carriers, roof boxes, computer, and camera bags, sports bags and backpacks and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 140 countries world-wide.

Thule is the largest brand in Thule Group.

www.thule.com

 

 

Thule launches their next generation of roof racks at Outdoor Retailer Summer Market 2018.

Thule launches their next generation of roof racks at Outdoor Retailer Summer Market 2018.

Thule adds to its hydration pack portfolio with two new collections in 2019.

Thule adds to its hydration pack portfolio with two new collections in 2019.