BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Red Paddle Co Announces Contest to Live Out the Adventure of a Lifetime

Red Paddle Co Announces Contest to Live Out the Adventure of a Lifetime

Vancover, B.C.  (March 8, 2017) - Red Paddle Co, the world’s most popular inflatable stand up paddleboard brand, today announced a partnership with several leading outdoor brands, including Black Diamond Equipment, Fatboy, Mountain Warehouse, camera specialists Muvi and Trekmates, for the ultimate adventure challenge and for a chance to win the “ultimate adventure kit.”

To enter the international challenge, contestants must write, in 300 words or less, what they would do with the ultimate adventure kit (details below) and where they would travel with the kit, should their entry be chosen. The deadline for entries is on March 17. Five lucky winners will be selected on March 20, when they will embark on the adventures of their lifetimes.

“At Red Paddle Co, we pride ourselves on being a brand founded for a love for adventure and exploration,” said John Hibbard, Red Paddle Co founder. “That is why we engineer each of our boards to roll up and fit in a bag small enough for easy transportation and travel. We’re eager to read about where contestants want to take our products through this contest.”

Following the first round of the contest, the five winners will be asked to capture their adventures every step of the way, using a 4K camera provided by Muvi, and using the gear in the ultimate adventure kit, lent for the purpose of filming. Red Paddle Co will then convert the footage into compelling shorts, documenting each trip and sharing the content across on the brand’s social media platforms. From there, it will be up to Red Paddle Co’s social median fan base will choose which of the five trips is the “ultimate adventure” and therefore is deserving to keep “ultimate adventure kit.”

Now is the time to live out the journey you have always dreamed of. Enter submissions to the application page and start planning!

The ultimate adventure kit will include:

·       2 x 12’6” Explorer boards and 3 piece paddles (Red Paddle Co)
·       2 x Dry bags (Red Paddle Co)
·       2 x Cargo Nets (Red Paddle Co)
·       2 x 4k K Series Pro Action Camera (Muvi)
·       1 x 360 Degree time lapse device (Muvi)
·       2 x Headband strap (Muvi)
·       1 x long monopod (Muvi)
·       1 x Back Pack mount (Muvi)
·       1 x Aluminum cook set (Mountain Warehouse)
·       2 x Self inflating sleeping mats (Mountain Warehouse)
·       1 x 2 person Weekender tent (Mountain Warehouse)
·       2 x Microfiber towels (Mountain Warehouse)
·       2 x Sleeping bags (Mountain Warehouse)
·       2 x Vacuum Flask with Cup (Trekmates)
·       2 x Waterproof Poncho (Trekmates)
·       2 x Portable Sun visors (Trekmates)
·       2 x 6 in 1 Cutlery Sets (Trekmates)
·       1 x Go System Cooking stove (Trekmates)
·       2 x Fatboy Lamzac’s the original
·       2 x Waterproof spot LED headlamps (Black Diamond Equipment)
·       2 x Waistbelt PFD (Palm Equipment)

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About Red Paddle Co:
Red Paddle Co is an inflatable paddle board manufacturer based in the UK,selling its products to 58 countries world-wide. They believe that riding an inflatable paddle board shouldn’t mean you have to compromise on performance, looks or quality. Riding a Red Paddle Co board offers the ultimate in convenience while delivering an authentic experience. Find out more at www.redpaddleco.com

About Black Diamond Equipment:
Black Diamond Equipment, Ltd. is a global leader in creating innovative outdoor engineered equipment and apparel for climbing, mountaineering, backpacking, skiing and a wide range of other year-round outdoor activities. Black Diamond Equipment, and its sister brand PIEPS™, are synonymous with performance, innovation, durability and safety in the outdoor consumer community. Headquartered in Salt Lake City at the base of the Wasatch Mountains, our products are designed and exhaustively tested by an engaged team of discerning entrepreneurs and engineers. The Black Diamond Equipment culture of precision and excellence enhance the authenticity of our brands, inspire product innovation and strengthen customer loyalty. Black Diamond Equipment's products are sold in approximately 50 countries around the world. For additional information, please visit our website at www.blackdiamondequipment.com or www.pieps.com.

 

About Mountain Warehouse: 
Mountain Warehouse is the largest outdoor retailer in the UK with 200 stores nationwide and 266 globally. The brand was first established in 1997 by founder Mark Neale and now serves over 4 million outdoor-loving customers a year. The outdoor retailer caters for an extensive range of outdoor activities, including walking, running, cycling, camping and skiing, with a wide range of equipment and clothing for the whole family. Mountain Warehouse is focused on offering a growing customer base the best gear and the best service at the best prices.

 

About Muvi:
Muvi is just one of many exciting sub-brands from the global lifestyle consumer electronics company, Veho. Formed in early 2009, the Muvi design was based around a different form factor than most other hands free body-worn action cameras on the market. This portrait style form factor allows it to be much more diverse in its application, so not only can it be used as an action camera, it is commonly used as a personal security and surveillance device.

In 2014, Veho announce the Muvi K-Series range of action cameras that introduced a new smaller form factor that measures only 6cm X 4cm X 2.3cm and also features built-in Wi-Fi, allowing consumers to connect to their smartphone via iOS or Android APP. The new K-Series also features new powerful, removable and rechargeable battery and a detachable LCD screen included in most Muvi K-Series bundles. For more information about Muvi, please visit our website www.veho-muvi.com

 

About Trekmates:
Born in Britain, but raised in some of the most challenging conditions all over the world, Trekmates have been designing and producing outdoor accessories for twenty years. Their commitment to quality and innovation means you can rely on Trekmates accessories that are made for your outdoor – wherever your adventure takes.

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