BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Polygiene Expands Team with Impressive New Hires

MALMÖ, Sweden (October 8, 2018) – Polygiene, the leading brand in stays fresh technology, announces two exciting additions to the growing team: Rebecka Harvyl joined the office in Sweden as the new Marketing Manager, and Bobby Howell will come on as the Commercial Director of North America, located in Vancouver, Canada. 

 Before joining Polygiene, Harvyl served as a project manager and marketing coordinator at Sweden’s largest and popular chain candy store, Hemmakväll. She brings strong marketing experience to her new role at Polygiene, where she will assist with graphic production and projects in InDesign and Photoshop, as well as social media management. In her free time, she enjoys cards, hot yoga, and traveling. 

 “I’m looking forward to being a part of the growth at Polygiene,” says Harvyl. “I appreciate the brand’s sustainability story and I think we all need to do our part in avoiding fashion’s ‘fast’ culture. I believe that Polygiene presents a real solution to this universal problem, and I want to be part of that solution.”

 As Commercial Director of North America, Bobby Howell will cover the West Coast region. He will work alongside current Commercial Director of North America, Hans Bergman, who covers the East Coast region and is based in Montreal. Howell joins Polygiene with valuable experience and relationships in the outdoors industry. He previously worked with Arc’teryx, Asos, and 7Mesh, and his background in both sales and marketing will be valuable at Polygiene. 

“Polygiene has established partnerships with some of the finest brands in the sporting goods, hunting, fashion, and home and lifestyle sectors,” says Howell. “I look forward to building on this strong foundation while also broadcasting the Polygiene story to new audiences. The company is poised for major growth globally, driven by the team’s enthusiasm, the culture supported by the CEO, and the best in class product. I am excited to be joining such a progressive company.”

 

About Polygiene 

Polygiene is the world‐leading provider of odor control technology and Stays Fresh solutions for clothing, sports equipment, lifestyle, textiles and other materials to help people stay fresh and confident. Polygiene brings the Scandinavian values of quality and care for the environment to life through its products and services. More than 140 global premium brands have chosen to use Polygiene Stays Fresh Technology in their products. Polygiene was established in 2006 and is listed on Nasdaq First North in Stockholm, Sweden. Erik Penser Bank AB acts as its Certified Adviser. 

 

Polygiene Announces New Products in Spring 2019 from Partners Rab, Evoc, and Others

TMF and Polygiene® offer cycling pads that utilize Polygiene Permanent Odor Control