BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Klean Kanteen Expanding Reach with New Partner, Target Corporation

CHICO, Calif. (July, 25, 2016) –  Klean Kanteen, the leader in reusable stainless steel food and beverage solutions, is excited to announce a new partnership with Target and Target.com to launch a collection of top-selling products the week of July 24, 2016.

Since opening its first store in 1962, Target has invested in the health and sustainability of local communities. Today the brand continues to integrate sustainable practices across the business, with an eye on using resources responsibly and maintaining the health of surrounding communities. In 2011, Target publically announced specific, measurable sustainability goals. More recently, Target has made “wellness” a key area of focus which includes working with progressive, responsible brands that will help deliver on that promise to Target guests.

“At Klean, our mission is to inspire heathy choices and create benefit for the people and places where we live and play,” says Klean Kanteen co-owner, Jeff Cresswell. “Creating awareness among new consumers and impacting waste reduction is a key component of why we pursued a partnership with Target.”

“With an ever-growing focus on sustainable products, a partnership with Target makes sense for Klean,” says Jim Osgood, president & CEO of Klean Kanteen. “We share core values around social responsibility and innovation for a better world. Health conscious Target guests of all ages will now be able to enjoy a wide variety of reusable solutions offered by Klean Kanteen.”

Starting July 24, Target is introducing 24 Klean Kanteen products on an end cap to 460 stores across the U.S. Expanding further in late September 2016, 12 Klean Kanteen products and accessories will be available in over 1,700 Target locations. These products will also be available online at Target.com.

About Klean Kanteen: 

A leader in BPA-free, stainless steel drinkware and food transport, Klean Kanteen is family owned and operated, with distribution in 40-plus countries worldwide. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen is in Business for Good™. Since 2008, Klean has donated over $1.5 million in sales to environmental organizations working towards positive change through 1% for the Planet. From non-profit partnerships to grassroots events, Klean works closely with values-aligned companies and organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit http://www.kleankanteen.com/.

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