BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Klean Kanteen Targets Elimination of Single-use Containers with New Leakproof Café Cap 2.0, Insulated Tumblers and Pint Cups

Klean Kanteen Targets Elimination of Single-use Containers with New Leakproof Café Cap 2.0, Insulated Tumblers and Pint Cups

January 5, 2016 (CHICO, Calif.) – Over 10 years ago, Klean Kanteen launched its first stainless steel water bottle and announced its commitment to reducing waste from single-use products. In 2016, Klean continues to embody its mission as a Benefit Corporation with new reusable solutions, including the Leakproof Café Cap 2.0, the do-it-all lid that redefines convenience. Klean’s new product line also features the 8- and 20-ounce Vacuum Insulated Tumblers and a single wall, 20-ounce Pint Cup.

“Klean is and always has been mission-driven—our product is the solution”, Jim Osgood, President and CEO at Klean remarked. “Inspired by responsible Klean design, safe materials, versatile construction and durability, we only create products that replace a single use alternative. We want to inspire behavior change and a reduction in trash, it’s that simple, and hope that the Bring Your Own™ Project continues to inspire a new conversation around the power of reusable products to replace mountains (and oceans) of trash in daily life.”

The Leakproof Café Cap 2.0, to be included with all Insulated Wide Kanteens, offers a single solution that fully seals and is easy to drink from. The BPA-free lid is nontoxic, features a durable silicone seal and offers the classic Klean style.

“As we considered an update to our Café Cap 2.0, our team focused on functionality, intuitive design and ease of use”, commented Phil Notheis, Director of Product at Klean. “One twist and it’s sealed, and with just a few moving parts it’s incredibly easy to clean. Now it’s even easier to carry hot or cold drinks anywhere you go.”

Klean’s new 8- and 20-ounce tumblers are, as always, double-wall vacuum-insulated, ideal for hot and cold beverages on the go. The 8-ounce Tumbler is the perfect size for a morning latte and the 20-ounce is right sized to perfectly fit a pint of craft brew. The full line of Tumblers, including the 8-, 16- and 20-ounce versions will be available June 2016. 

The new 20-ounce Imperial Pint is the latest addition to the single wall pint line. Specifically designed with beer drinkers in mind, it features interior 1-pint and 0.5-liter markings for accurate pouring.

The product will be on display at Outdoor Retailer in Salt Lake City, January 7-10 2016. Please contact carl.johnson@backbonemedia.net for additional details. 

About Klean Kanteen
A leader in BPA-free, stainless steel drinkware and food transport, Klean Kanteen is family owned and operated, with distribution in 40-plus countries worldwide. With environmental stewardship and fair labor central to the company’s philosophy, Klean Kanteen is in Business for Good™. Since 2008, Klean has donated over $1 million in sales to environmental organizations working towards positive change through 1% for the Planet. From non-profit partnerships to grassroots events, Klean works closely with values-aligned companies and organizations to support efforts toward health, the reduction of single-use plastic, and environmental education and awareness. In 2012, Klean Kanteen proudly became a B Corporation, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. For more information, please visit www.kleankanteen.com.

Klean Kanteen Teams up with Ragnar Trail Series as the Official Sustainability Partner

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