Chaco and The Outbound Collective Partner to Share Outdoor and Travel Inspiration
ROCKFORD, Mich. (July 18, 2016) – Today, Chaco announced a strategic partnership and sponsorship agreement with The Outbound Collective, which centers on Chaco’s footwear and branded content.
Chaco joins The Outbound as the exclusive footwear sponsor in the sandal category. The two brands will partner to publish content and storytelling through curated adventures, on-brand activities and a presence within The Outbound platform. The Outbound’s team of Explorers (top local experts) will be outfitted with Chaco sandals as well.
Founded in 2013, The Outbound is a website and iOS app dedicated to helping everyday people discover the best outdoor adventures nearby. Every month, more than 500,000 people rely on the platform to search for local hikes, campsites, after-work runs, waterfalls, swimming holes and the best places to catch a sunset. All content is crowd-sourced from a community of outdoor enthusiasts.
“The Outbound is a perfect companion for Chaco to create opportunities for our consumers – especially a critical mass of millennials – to participate in meaningful outdoor adventures, travel and community with each other,” said Josh Weichhand, Chaco brand marketing manager. “We’re thrilled to be working with The Outbound to bring those adventures to life in Chaco footwear.”
Through the partnership, Chaco and The Outbound will be able to reach a growing millennial market, which increasingly expresses a desire for adventure and travel. Chaco, which receives the majority of its online traffic via mobile smartphones, will also be able to use The Outbound app to reach consumers.
“The Outbound is the best platform for young adventurers to share their experiences, to get inspired and to find new adventures,” said Brian Heifferon, CEO and co-founder of The Outbound. “The synergies between Chaco’s consumers and our users will be beneficial in the content creation process and will ensure they have the content they desire at their fingertips.”
About Chaco:
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.
Chaco is a part of Wolverine Worldwide's Outdoor and Lifestyle Group.
About The Outbound Collective:
The Outbound is your guide to the best local outdoor adventures. Their community of local experts has created thousands of the best outdoor adventures for you to choose from. Whether you’re looking for local hikes, campsites, after-work runs, waterfalls, swimming holes or the best spots to catch a sunset, they’ve got you covered.
