BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Chaco and Topo Designs Collaborate on Collection of Packs and Sandals

Chaco and Topo Designs Collaborate on Collection of Packs and Sandals

ROCKFORD, Mich. (March 10, 2016) – Chaco®, one of the outdoor industry’s most well-known and best-selling footwear brands, has teamed up with one of the industry’s fastest up-and-comers, Topo Designs, LLC, to introduce a line of co-branded, limited-edition backpacks and a sandal collection inspired by each pack design.

“This collaboration was born out of mutual brand admiration and respect,” states Josh Weichhand, Chaco’s brand marketing manager. “We’re really excited about how this partnership evolved and we think our collective fans are going to love the end result.” 

"Working with Chaco has been an amazing experience for us, we are all huge fans of the brand and have been customers for years. Chaco's simple yet functional designs work in almost every environment and are a perfect complement to what we do at Topo Designs. The opportunity to combine our brands and style to create collaborative products made in the USA was fantastic," said Jedd Rose, founder of Topo Designs.

The collection consists of two co-branded packs (Topo Designs' best-selling 22L Klettersack and Rover Pack) and two sandals (the popular ZX/1® for men and ZX/2® for women) inspired by the Klettersack and Rover Pack designs. The common threads that connect each of the products are Chaco webbing straps and Chaco buckles. 

The entire collection is made in the USA: Topo Designs packs in Colorado, Chaco sandals in Michigan. The products will be available exclusively at Chacos.com, Topodesigns.com and at Topo Designs' four retail locations in Colorado and San Francisco. The limited-edition products will be available beginning Thursday, April 7 in Topo Designs' retail stores and Monday, April 11 on Chacos.com and Topodesigns.com. 

About Chaco:
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, Twitter: Chacousa.  

Chaco is a part of Wolverine Worldwide's Performance Group, which also includes the notable lifestyle brands Merrell and Saucony.

About Topo Designs:
Topo Designs’ values and products are deeply influenced by the outdoors and mountain cultures. With a team who grew up fishing, hiking, climbing and skiing, we often look back to the gear of our youth in awe. The wonderfully simple yet functional gear of our childhood has been reimagined from the classic designs into capable modern-day products that transition from town to trail and are made in the USA. Facebook: TopoDesigns, Instagram: TopoDesigns, Twitter: TopoDesigns.  

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