BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

World Champion Christoph Sauser Wins Inaugural Haibike eMTB Race at Sea Otter Classic

World Champion Christoph Sauser Wins Inaugural Haibike eMTB Race at Sea Otter Classic

(MONTEREY, Calif.) April 16, 2016—When it comes to racing mountain bikes, with or without some help from an electric motor, Christoph Sauser proved once again he’s one of the fastest riders in the world. Racing against over 100 riders in the inaugural Haibike eMTB Race powered by Bosch, Sauser powered to the front of the pack, adding yet another win to his impressive resume at the Sea Otter Classic.

Riders young and old, most of which had never tried an electric pedal-assist mountain bike before, blasted around the XC circuit course at Sea Otter in the hour-long race. Sauser, followed closely by a trio of pro e-bike riders from France, opened an early lead in the race. However, with his legendary bike handling skills, Sauser was able to break away by the third lap and finished with a commanding 40-second lead.

“We couldn’t be happier with how the race went—it exceeded all our expectations,” said Ken Miner, Haibike's U.S. Director of Sales. “Every single one of our 55 demo bikes was used in the race and everyone was having a blast out on the course. This was a perfect opportunity to showcase both the fun and performance our bikes offer to riders of all abilities.”

About Haibike:  Winora Group CEO Susanne Puello and her husband Felix established Haibike in Germany in 1995, but its roots date back to 1914 when Susanne's great grandfather founded E. Wiener Retail Trading Company, a manufacturer of custom bicycles. Haibike USA, established in 2015, is Haibike's North American subsidiary, exclusively selling the company's popular ePerformance collection of XDURO and SDURO bikes. With superior Bosch and Yamaha drive systems and dynamic inverted motor placement, Haibike's ePerformance bicycles lead the electric bicycle industry. For more information about Haibike USA, visit www.haibikeusa.com

Colorado Governor Hickenlooper Buzzing about E-bikes

Colorado Governor Hickenlooper Buzzing about E-bikes

Haibike Partners with Adventurer Susanne Brüsch For e-Bike Tour of Western USA

Haibike Partners with Adventurer Susanne Brüsch For e-Bike Tour of Western USA