Stio Introduces Largest Line to Date With Fall ’17 Collection
JACKSON, Wyo. (Sept. 25, 2017) – Inspired by life in the Tetons, Jackson Hole apparel brand Stio launches its biggest line yet, introducing new mountain lifestyle and technical pieces that perform, look good and are built to withstand the daily motion of life on the go. This fall, Stio celebrates its sixth winter line with its largest, most versatile collection to date with new styles for the town, backcountry and resort.
“This season’s line is inspired by our immersion in day-to-day life here in Jackson Hole,” said Noah Waterhouse, chief marketing officer at Stio. “We put every product through the paces in our own backyard, and we couldn’t be prouder of where this line has landed.”
The popular Sweetwater Fleece collection will expand for Fall ’17 with the launch of two new stylish silhouettes cut from the same beloved Sweetwater sweater-knit fleece as the original Hoodie, Jacket and Coat. The Sweetwater Cowl is a quintessential winter style designed with a modern, relaxed-fit and a cozy, double-layer cowl neck for sophisticated structure and flattering, functional fit. The Sweetwater Poncho is a trendy, contemporary style that is easy to throw on to elevate any look. Made with a brushed interior and smooth face, the Sweetwater styles offer the refined appeal of wool while providing all the technical benefits of fleece.
Stio’s signature Environ Collection grows with the addition of the Women’s Environ Bib, a fully featured waterproof/breathable ski bib that provides premium weather protection for deep snow and steep lines in a flattering mini-bib design. The seam-sealed Dermizax® waterproof/breathable shell fabric provides excellent durability while side zip vents provide ventilation while doubling as a drop seat.
Inspired by the rugged Western workwear of traditional ranch life in Jackson, the new Woodson Down Vest and Jacket for men and women combines classic workwear style with modern materials to provide style and protection on cold days. The Woodson’s tough yet supple shell features 2L polyester microfiber fabric with a Delfy™ waterproof/breathable membrane, and its large overstuffed baffles with 650-fill Allied Feather™ HyperDRY™ water-repellent down provide ample all-weather warmth.
With fully seam-sealed waterproof protection, mechanical stretch and a streamlined feature set, the new Raymer Jacket for men and women is Stio’s lightest technical ski shell to-date—perfect for ski mountaineers or in-bounds minimalists. Made with Dermizax™ 3L waterproof/breathable fabric, the Raymer fends off wet snow and unexpected storms, while the adjustable helmet-compatible hood, storm-sealing adjustable hem and YKK® Aquaguard zippers protect against blower conditions.
This fall, Stio also introduces its new Basis™ PowerWool™ baselayer collection, made with Polartec® Power Wool™. Available in crew, zip neck and tight styles for men, women and kids, the PowerWool collection offers the benefits of both natural and synthetic fibers, with the odor resistance, breathability and next-to-skin softness of merino wool and the quick-drying durability of traditional polyester.
To view Stio’s fall 2017 collection, visit www.stio.com or stores in downtown Jackson Hole and Teton Village.
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About Stio®
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website. www.stio.com.
Mackenzie Carroll, Backbone Media
mackenzie.carroll@backbonemedia.net
970-963-4873, ext.142
