BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS 

BACKBONE MEDIA AMPLIFIES ACTIVE LIFESTYLE BRANDS TO EXPAND THEIR COMMUNITIES AND CULTIVATE LASTING CONNECTIONS

 

Maven Strengthens Team with New Creative Hire

Maven Strengthens Team with New Creative Hire

LANDER, Wyoming (February 24, 2016) — Maven Outdoor Equipment Company, the Wyoming-based customizable gear brand, is pleased to announce the addition of Craig Okraska to its growing team. Okraska, a commercial photographer and long-time biologist, joins Maven in a newly created role centered on photography, videography and continued marketing efforts.

“In this new role, Craig will drive development of photo and video content for Maven and be responsible for managing brand partnerships,” states Brendon Weaver, Maven president and co-founder. “Craig’s deep knowledge and connections within the hunting, fishing and wildlife communities, combined with his creative talents, make him the perfect addition to our team.”

Okraska comes to Maven with over 12 years of experience as a wildlife biologist working with organizations including the Southeast Cooperative Wildlife Disease Study, the Cary Institute of Ecological Studies, the U.S. Forest Service and Hayden-Wing Associates. Okraska has also worked as a commercial photographer for apparel brand Surf Wyoming.

“In a short period of time Maven has developed a large and loyal consumer following,” comments Okraska. “I am excited to help share the brand’s stories and be a part of the company’s growth.”

To learn more about Maven Outdoor Equipment Company, please visit the website: http://mavenbuilt.com

About Maven Outdoor Equipment:
Based in the small town of Lander, Wyoming, Maven makes world-class, customizable gear for modern outdoorsmen and women. In 2014, Maven launched with custom binoculars and scopes designed to perfectly fit a user’s unique needs. Maven’s direct-to-consumer business model ensures best-in-class pricing. For more information on Maven, visit www.mavenbuilt.com.

 

Maven Introduces Elite, Customizable Spotting Scope

Maven Introduces Elite, Customizable Spotting Scope